International Business Essay Example | Topics and Well Written Essays - 2000 words - 4

International Business - Essay Example The airline grew at a faster rate through the acquisition of new planes and expanded route offerings that were made more appealing through such initiatives as frequent flyer program and business class seats. Despite the rise in the number of passengers, Ryanair continued to make losses due to the fact that it offered low fares though it was not a low-cost airline. As competition soared in the airline industry, the competing airlines, Ryanair was forced to lower their prices even further and eliminating the costly routes and increasing presence in the profitable routes. Through flying to regional airports that have lower costs of landing and faster turnaround times, Ryanair started attaining profitability through offering cheap flights across Europe. The cheap flights were obtainable through the elimination of free meals during flights that led the company to improve their profitability in successive years. In 1997, Ryanair put on offer an IPO that managed to raise it a lot of capital that made it easier for it to acquire other aircraft thus increasing its fleet. In the year 2000, Ryanair started making its bookings online that made it increase the number of passengers that it transferred across destinations. ... Amidst intermittent performances in the year 2009, Ryanair made other strategic changes aimed at reducing costs such as elimination of check-ins in favour of baggage drops that returned it to profitability (Ryanair. n.d). With time, the company has been able to make several strides as regards profitability albeit with numerous challenges and obstacles. Currently, Ryanair is the most favoured airline in the world with bases in forty one airports operating across twenty six countries with over two hundred aircraft transporting about 80 million passengers in the year 2010/2011. As at the moment, it prides itself as having the cheapest air ticket as compared to its competitors namely easy Jet and Aer Lingus and this has contributed to its profits to grow by an average of 25% that totals about 503 million Euros. Market Entry Strategies adopted by Ryanair Ryanair embarked on adopting certain market entry strategies aimed at positioning itself as the leading low-cost flight in Europe throug h continuous improvement of its services and route offerings. Therefore its main objective was to offer low fares that can translate to increased flow of passengers that is aimed at containing the costs as well as reducing the costs of operation. Through offering low fares, Ryanair was able to stimulate demand that may be derived from those that are aimed at those that are conscious of the fares they pay or those who may opt for alternative modes of travel. To achieve this, it offers its tickets through travel on a one-way basis thus minimizing requirements that may be pegged on the basis of stay requirements. Ryanair sets fares or travel costs on the basis of demand requirements of specific flights and in reference to

A doll's house Essay Example | Topics and Well Written Essays - 500 words

A doll's house - Essay Example Her identity has always been established by her husband Torvald who treats her as one of his responsibilities. Nora at the start of the play seems happy and does not mind her doll like existence and responds to the teasing of her husband affectionately. With the progression of the play various facets of her intelligent and courageous nature is highlighted which is far removed from the inauthentic â€Å"silly girl† her husband thinks her to be. She took a loan to preserve her husband’s health and this proves very clearly that she was intelligent and possessed qualities that were beyond mere wifehood. All her life she lived under the care of her father and later her husband thus she is inexperienced in the ways of the world. Over the course of the play she emerges as a strong and authentic individual who refuses to be a doll and rejects the false union of marriage and the burden of motherhood, telling Torvald in no uncertain terms that, "Ive been your wife-doll here, just as at home I was Papas doll-child."(1608) Her childhood friend Mrs.Linde comes into her life after losing her husband and mother. Her life is filled with poverty and struggle. She is hard working, practical, sensible and very down to earth. Her adherence to the norms of society provides a perfect foil to the impetuous nature of Nora. Her view of the world is practical whereas Nora’s views are childlike. Mrs. Linde is a perfect foil to Nora’s exuberance as well as to her feminist ideas which erupt at the end of the play. Mrs. Linde is an archetype of the woman of those days, whose qualities Michael Meyer has described as â€Å"stuffy Victorianisms. She looks forward to the label of a wife, even if it means marrying the rascible Krogstad. She has been the dutiful daughter who nursed her sick mother until her death, whereas Nora had no such filial emotions and